Monday, June 22, 2009

LilyPad - Electronics you can wear!

In the beginning, Nathan Seidle, CEO of SparkFun, had

No Knowledge
No Plan
No Tools.

No Plan? As he explained to the 2009 EntConnect conference, Nathan had no plan but to relate to his current customers.

There is a parallel to writers. One type makes a detailed outline of his/her story and fills it in. This MO is much like the entrepreneur that has a detailed business plan, which is required for business loans requests or doing business with the government.

Then there is the intuitive - write by the seat of the pants - writer who has no plan but to fill the need to write. This is much like Nathan who maxed out his credit cards and launched a business from his room.

What worked for Nathan was that he fit into what Chris Anderson coined in "Wired" magazine - the "Long Tail of Economics." Nathan found a market for a large number of unique items in small quantities - the long tail. Also, his plan to relate to his current customers drove innovation and synergy with other entrepreneurs.

One great example was LilyPad, the next generation of e-textile modules for the Wearable Electronics Do-it-Yourself enthusiasts. E-textiles are hardware and software modules that interact with the environment, sown into clothes with conductive threads .

Check out some of the lastest in e-textiles at:

Talk to my T-shirt
SparkFun LilyPad accelerometer

Likewise, the intuitive writers comes up with ideas as they writes and their story take them places that they would have missed if they stuck to their rigid, detailed plan. Serendipity!

Hmmm. What "Long Tail" market is out there for writers?

Related links:

EntConnect website:

SparkFun LilyPad accelerometer:
Talk to my T-shirt:

Photos from
Lily Pad:
Long Tail:


  1. Interesting concept. I know some mad scientists who would probably like their products.

  2. At least your T-shirt can tell you where you are going. ;) Susan