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| Lord's Prayer/everystockphoto.com |
The Church of England has launched a new site, Just Pray, to offer advice on what prayer is and how to pray. The campaign is geared for the digital age, and one of its chosen venues to promote the new site is to advertise in theaters.
The clip below (which was cleared by the Cinema Advertising Authority and British Board of Film Classification) was scheduled when the new Star Wars movie, The Force Awakens, debuted a week before Christmas.
( reference: https://youtu.be/rgN0s2xmCuM )
But the Digital Cinema Media, which handles most of the cinema advertising in the UK, barred the ad. They believe it "carries the risk of upsetting, or offending, audiences".
[reference: Church 'bewildered' by refusal to screen Lord's Prayer ad ; U.K. Theaters Deny "Just Pray" Ad In Front of 'Star Wars' Screenings ]
Really?
As our Lord said, after He taught us to pray:
But I tell you, love your enemies
and pray for those who persecute you
and pray for those who persecute you
Matthew 5:44 (NIV)
So
Let us
#JustPray
for these are just
Signs of the Times .....
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Previous posts in this series:
Signs of the Times (part 1) - Camping in the Parks (2012)
Signs of the Times (part 2) - Layaway (2012)
Signs of the Times (part 5) - Staycations (2013)
Signs of the Times (part 6) - Fear of Missing Out (2015)
Signs of the Times (Part 7) - Leap Second - the new Y2K? (2015)
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photo from: Lord's Prayer/everystockphoto.com
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